Strategy development
Use the Theory relating to Adaptation, Aggregation and
Arbitrage to explain how companies from the following industries have used this
theory for the pursuit of their businesses:
Computer industry (hardware or software)
ICT industry (Information Communications Technology)
Pharmaceutical industry
Food / Beverage industry
Steel Industry
Manufacturing of heavy equipment
Students should choose 2 industries from the list above and
2 companies in each industry (4 companies in total).
This is a group assignment. Every member of the group is
expected to be able to discuss all areas of the report. You should meet many
times and discuss the issues identified in the report.
Suggested Structure:
Introduction
Body: a paragraph heading for each of Adaptation,
Aggregation and Arbitrage containing discussion of ideas using your research
outcomes of the 4 companies studied. OR you can focus on the industry-level
analysis using the 4 companies researched. How has each industry been pursuing
some or all the elements of the ‘AAA’ framework? Use the table below as a
guide.
Industry 1 (Companies A, B)
Industry 2 (Companies C, D)
Adaptation
Aggregation
Arbitrage
Conclusion
You do not need to define the concepts. Descriptive material
has negligible value and should be avoided. We are seeking analysis, discussion
and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short
well-argued reports. This is where you demonstrate that skill.
All ideas in the report must be referenced using Harvard
Referencing (in-text citations and full references at the back).
Assessment Criteria:
Demonstrated knowledge of the Model ‘AAA’ ( /8)
Capacity to apply this model to the companies/industries of
your choice ( /5)
The quality of the discussion and evaluation of the issues
identified ( /3)
The analysis and integration of ideas from journal articles
and research materials ( /3)
The correct use of Harvard Referencing throughout the report
(the source of all ideas must be identified) ( /1)
0 comments:
Post a Comment